The rise of outdoor sports goods outdoor sports broad prospects - HC Network sports and leisure industry
Thought about mountain climbing, skiing, camping and other outdoor sports? You know what to wear with what to do? Outdoor sports are becoming more fashion has become a leisure culture.
Now young people interested in outdoor sports, then, groups of the same hill backpack carrying young men and women, walking in the mountain forests, wilderness trekking in remote places to eat in the mountains, places in the mountains, calling themselves the "donkey" or "Donkey." Outdoor sporting goods store for "donkey" to provide the equipment from head to toe and field life of appliances, such as a large backpack, tents, sleeping bags, damp proof mat, small hail contact thermometer and whistle with the varieties hundreds of dazzling. Guangzhou, the current development of these products to dozens of stores, how many people understand this line is it? Outdoor Travel Goods companies with mountains and rivers, manager Qiu Yibo (the Church) conversation, our outdoor sporting goods industry with a better understanding.
1. Because of interest in joining the Reporter: walk around the streets of Guangzhou, concerned persons will find a lot of travel goods stores, outdoor sports club has quietly appeared in the streets of Guangzhou, which is also not very beginning from the eye of the pavement operation a resounding success, outdoor sports Products of this industry is how the situation in Guangzhou?
Chiu: I am on the outdoor sports are more interested in itself, this movement is hard to find happiness, with the continuous improvement of people's material life, people in sports equipment requirements are also rising, while recent , China's tourism boom has emerged in the situation, the continuous generation of a variety of outdoor sports: orienteering, mountain climbing, rock climbing, extreme sports ... ... the new emerging sport, traditional sports facilities can not meet people's needs , people need safe and comfortable sports equipment. Motion information together with the increasing of foreign, especially Western countries, concepts of exercise, outdoor sporting goods market demand in Guangzhou appeared more and more popular, where there is demand, there are always market. Beginning in 1998, outdoor sporting goods store in Guangzhou began to appear, when the outdoor sporting goods store in the country is still at an early stage of development, many people do not understand outdoor sporting goods and more, with the continuous improvement of material life, more and more people like the high consumption of outdoor travel movement, so in 2001-2002 when, outdoor sports equipment there is a rapid development stage. Nevertheless, China is still in its early stage of development of outdoor sports, the pace of development is relatively slow, but it also indicates the broad prospects.
2. Popular gradually become hot Reporter: and many have done everywhere in the industry compared to the current outdoor sporting goods in Guangzhou City store is not yet over, very few, How did you join the "popular" in the industry?
Qiu: outdoor sporting goods store a few years ago is not too much, he still can not afford to open shops, to join this line is not easy. When in 2001, With a love for outdoor sports goods, I came across an outdoor sporting goods store in hiring, then participated in this examination of outdoor sporting goods stores, through the efforts I was finally admitted, has become Outdoor sporting goods shop in the house staff. It can be said, and outdoor sporting goods store I first contact is through someone else's employees began to enter the line, through the company's ongoing training, gradually acquired their knowledge in outdoor sporting goods, this line has gradually understand . Until 2003, I met Bole considered, when a Hong Kong businessmen to invest in Guangzhou outdoor sporting goods store to do business in this line need to find a person who has knowledge, so find me, he money, I was responsible for managing , let me help him full in the care of a Guangzhou outdoor sports stores. Since then, Guangzhou, mountains and rivers Outdoor Sports Ltd. was born, this is my another leap forward in this line, from someone else's working to their own management company.
3. After-sales service is very important
Reporter: experienced in other people's outdoor sporting goods store employees to manage their own an outdoor sporting goods store, as different from other people to manage their own to manage their own the whole store, you are able to handle it? Qiu: All business is to pursue profits, we are no exception, in order to better manage the operation of the source of profits and marketing directly related to good marketing services will lead to better earnings, a virtuous circle. In this line of marketing services is particularly important, including product service and after-sales service. Service quality of products we need to strictly adhere to, because the outdoor sports with a risk of more or less often directly related to people's lives. And domestic outdoor sports history did not last long, so the productive capacity of outdoor sporting goods abroad, compared with the relatively badly, out of safety, comfort considerations, we are ensuring the quality of supply would be more strict terms, such as clothing by possess fully functional or not, clothing is waterproof, breathable shoes less than full, sweat and strong is not strong enough tools and equipment protection and so on.
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